CULTURE X INNOVATION
Inventing and investing in impact-focused consumer brands.
WHAT WE DO
Developing and curating a portfolio
of impact-focused brands, we invest in categories where our proprietary brand building frameworks increase an entrepreneur’s chances of growth and success, from seed to scale.
Meet our portfolio of brands challenging consumer norms and setting new standards
We believe that inclusivity and diversity should be inherent in our DNA. This is why we place an intense focus on our devotion to equality and inclusivity, within our own teams and with the founders we fund.
Founder & CEO
We’ve committed our efforts to finding and funding powerhouse players across all genders, ethnicities, identities, nationalities, sexualities, and intersectionalities. We do this not only to make things right, but because investing in diversity leads to stronger businesses, superior solutions, and greater outcomes.
Founder & CEO
Don’t assume - analyze. We’ve created a proprietary KPI management system with insights into your entire business stack from product inception to customer doorstep. Why? Because we believe knowledge is power – and access to that power should be at your fingertips.
We place an intense focus on creating strong intellectual property, enabling our entrepreneurs with the tools and resources needed to create a product and go to market at an unfathomable speed.
We’ve gathered our unparalleled network of thought leaders, industry experts, culture-changers, scientists, CEOs, and marketers to support you on your journey from seed to scale. We don’t just talk the talk, our experts are here to roll up their sleeves and dig into the hard work alongside you.
We are obsessed with speed and cultural relevancy, which is why we've built a testing and scoring mechanism to empower stronger innovations across our entire portfolio.
No one can whistle a symphony;
it takes a whole orchestra to play it.
Our team is your team.
FOUNDER & CEO
Dr. Jennifer Alexander
HEAD OF R&D
HEAD OF INNOVATION
FULL STACK ENGINEER
Gordon E. Banks