CULTURE X INNOVATION

Inventing and investing in impact-focused consumer brands.

WHAT WE DO

Developing and curating a portfolio
of impact-focused brands, we invest in categories where our proprietary brand building frameworks increase an entrepreneur’s chances of growth and success, from seed to scale.

Meet our portfolio of brands challenging consumer norms and setting new standards


BEAUTY


HAIRCARE


HEALTH

We believe that inclusivity and diversity should be inherent in our DNA. This is why we place an intense focus on our devotion to equality and inclusivity, within our own teams and with the founders we fund.

Keenan Beasley

Founder & CEO

We’ve committed our efforts to finding and funding powerhouse players across all genders, ethnicities, identities, nationalities, sexualities, and intersectionalities. We do this not only to make things right, but because investing in diversity leads to stronger businesses, superior solutions, and greater outcomes.

Keenan Beasley

Founder & CEO

OUR ADVANTAGE

Entrepreneurial Platform Icon

Entrepreneurial
Platform

Don’t assume - analyze. We’ve created a proprietary KPI management system with insights into your entire business stack from product inception to customer doorstep. Why? Because we believe knowledge is power – and access to that power should be at your fingertips.

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Agile
Asset Model

We place an intense focus on creating strong intellectual property, enabling our entrepreneurs with the tools and resources needed to create a product and go to market at an unfathomable speed.

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Strategic
Partnerships

We’ve gathered our unparalleled network of thought leaders, industry experts, culture-changers, scientists, CEOs, and marketers to support you on your journey from seed to scale. We don’t just talk the talk, our experts are here to roll up their sleeves and dig into the hard work alongside you.

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INNOVATION
METHODOLOGY

We are obsessed with speed and cultural relevancy, which is why we've built a testing and scoring mechanism to empower stronger innovations across our entire portfolio.

TEAM

No one can whistle a symphony;
it takes a whole orchestra to play it.
Our team is your team.

Keenan Beasley | Founder

Keenan Beasley
FOUNDER & CEO

Dr. Jennifer Alexander | Head of R&D

Dr. Jennifer Alexander
HEAD OF R&D

Geoff Trukenbrod | FP&A Advisor

Geoff Trukenbrod
FP&A ADVISOR

Julia Palescu | Principal

Julia Paulescu
PRINCIPAL

Kenyata Martin | Head of Innovation

Kenyata Martin
HEAD OF INNOVATION

Layla Lumpkin | General Counsel

Layla Lumpkin
GENERAL COUNSEL

Myron Branford | Creative Director

Myron Branford
CREATIVE DIRECTOR

Brian Williams | Full Stack Engineer

Brian Williams
FULL STACK ENGINEER

Miles Dodson | Product Engineer

Miles Dodson
PRODUCT ENGINEER

Anthony Kalani | Data Scientist

Anthony Kalani
DATA SCIENTIST

Omar Usmani | Economic Advisor

Omar Usmani
ECONOMIC ADVISOR

Gordon E. Banks | CIO/CTO Advisor

Gordon E. Banks
CIO/CTO ADVISOR

Get in touch with us.

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