CULTURE X INNOVATION

Inventing and investing in impact-focused consumer brands.

WHAT WE DO

Developing and curating a portfolio
of impact-focused brands, we invest in categories where our proprietary brand building frameworks increase an entrepreneur’s chances of growth and success, from seed to scale.

Meet our portfolio of brands challenging consumer norms and setting new standards
HAIRCARE

Haircare made for the active, textured hair woman on the go. Nurtured by nature with proprietary formulas for a healthier scalp in 28 days.

GROOMING

Clean grooming men's line leveraging the power of clean natural ingredients such as charcoal to help men fight impurities and revitalize skin.

SKINCARE

Leveraging the power of CBD along with tried and true beauty elements, Mia Rose Beauty products naturally cleanse and moisture skin for the active woman on the go.

SKINCARE

Despite higher concentrations of melanin in her skin, our consumer target has a higher risk of contracting skin cancer due to less engagement in the sun protection category. KISSED BY THE SUN aims to target this consumer by providing a competitive invisible alternative that packs the power of zinc-based sunscreen without the chalky white residue.

CBD Portfolio

A portfolio of universal products, powered by plants, to promote peace and performance.

HEALTH & WELLNESS

A premium health and wellness brand promoting body positivity, and providing organic solutions to many of the health issues that cripple African-American women.

We believe that inclusivity and diversity should be inherent in our DNA. This is why we place an intense focus on our devotion to equality and inclusivity, within our own teams and with the founders we fund.

Keenan Beasley

Founder & CEO

We’ve committed our efforts to finding and funding powerhouse players across all genders, ethnicities, identities, nationalities, sexualities, and intersectionalities. We do this not only to make things right, but because investing in diversity leads to stronger businesses, superior solutions, and greater outcomes.

Keenan Beasley

Founder & CEO

OUR ADVANTAGE

Entrepreneurial
Platform

Don’t assume - analyze. We’ve created a proprietary KPI management system with insights into your entire business stack from product inception to customer doorstep. Why? Because we believe knowledge is power – and access to that power should be at your fingertips.

Agile
Asset Model

We place an intense focus on creating strong intellectual property, enabling our entrepreneurs with the tools and resources needed to create a product and go to market at an unfathomable speed.

Strategic
Partnerships

We’ve gathered our unparalleled network of thought leaders, industry experts, culture-changers, scientists, CEOs, and marketers to support you on your journey from seed to scale. We don’t just talk the talk, our experts are here to roll up their sleeves and dig into the hard work alongside you.

INNOVATION
METHODOLOGY

We are obsessed with speed and cultural relevancy, which is why we've built a testing and scoring mechanism to empower stronger innovations across our entire portfolio.

TEAM

No one can whistle a symphony; it takes a whole orchestra to play it.
Our team is your team.

Keenan Beasley
FOUNDER & CEO

Dr. Jennifer Alexander
HEAD OF R&D

Geoff Trukenbrod
FP&A ADVISOR

Julia Paulescu
SENIOR ASSOCIATE

Kenyata Martin
HEAD OF INNOVATION

Layla Lumpkin
GENERAL COUNSEL

Myron Branford
CREATIVE DIRECTOR

Brian Williams
FULL STACK ENGINEER

Miles Dodson
PRODUCT ENGINEER

Anthony Kalani
DATA SCIENTIST

Omar Usmani
ECONOMIC ADVISOR

Gordon E. Banks
CIO/CTO ADVISOR

Get in touch with us.

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